Virgin Atlantic makes Flying to Ladies Gentlemen to the page

The British airline adorned their flyer with illustrations of white women. Now Virgin Atlantic, men and Other skin colors add.

In the case of Virgin Atlantic, no one knows exactly when the first Flying Lady on a plane was attached. At the Start of the airline in June 1984, in Red – and sometimes not flaunted rather easy – dressed ladies still on the fuselage below the cockpit. The first Redesign in the nineties, they were added at some point.

The Flying Ladies, as the Virgin is called the ornament on the aircraft, based on illustrations by the Peruvian artist Alberto Vargas, who painted in the 1930s and 1940s, Pin - up Girls for the magazine Esquire. With the time, they were a cult and were Virgin Atlantic and unmistakable. However, the British airline, replacing the flying ladies now – or to baptize you and complements you.

Refreshing the brand image

From the Flying Flying Icons are Ladies. In future, illustrations of both sexes and of all main colors will adorn the planes of Virgin Atlantic. "They represent a wide range of men and women that symbolize a modern Britain," says the airline in a message from Tuesday (2. April). They wanted to make it easier for the Amendment to all kinds of people that make you feel "at home when you fly with us or work with us".

The first Flying Icons are attached to the four Airbus A350-1000, the Virgin Atlantic this year. Further, eight of the new long-haul aircraft to be decorated by 2021 with the new icons. The exchange belong to a whole series of measures to promote equality and diversity, according to the airline. This includes a refresh of the brand image. "It is serious, this is no April fool's joke," said a spokeswoman.

In the above image gallery, you can see the first of the new Flying Icons of Virgin Atlantic, and below you can vote on the Changes.

Virgin Atlantic replaced the Flying Ladies by Flying Icons. How can you find that?

Well, it was high time. Bad traditions should not change.

Result view

Posted by John at .