Artists two Boeing 757 of United design
United Airlines introduces a new brand identity. In the run-up to the airline, a dress, two Boeing 757 specially.
In April, United Airlines introduces a new brand identity – including aufgefrischter paint. In the run-up to the airline held a competition for the design of two Boeing 757. Six female artists were invited from the USA, to make something in a larger work of art.
The Boeing 757, a United Airlines on TRANS-Atlantic flights, primarily on routes between the West and East coast of the United States, where San Francisco and New York/Newark are major hubs. To celebrate this, two Boeing 757-200 with special liveries. A for New York, the Other for San Francisco. It was for both of the three finalists, whose designs the Public can vote. The votes will be evaluated along with those of a Jury.
Notes on a new painting?
With the guidelines of the competition, notes on the new brand identity could have been betrayed. So the Purple is particularly striking, which is already in the new uniforms and the new Premium Economy cabin. A blue-green appears. The Gold that is used appears to be used less prominently or not at all. Nor, of course, are only guesses.
To view the finalists of the competition for the design of the two Boeing 757 in the above image gallery.