Lufthansa switches the same airlines online

Online bookings occur differently at Austrian, Brussels Airlines, Lufthansa and Swiss. That will change. With a large project, the Group rebuilds its booking pages and some Zalando and co. in minded the peeps.

Diligently worked for two years. 2014, Lufthansa launched a project with the internal working name «Airline.com». Behind it is a conversion of the Consolidated Airlines booking engines Brussels, Lufthansa, Austrian and Swiss on a uniform standard. It involves far more than the saving of information technology spending.

The Belgian, German, Austrian and Swiss subsidiaries bookings for passengers are currently still quite differently. In future, arise the posting areas of the websites of the four airlines still in your own design, will work but in terms of operating right. «So we can offer the complete range of our airlines on each site the customer», a spokeswoman said. This involves not only the flight alone, but also to additional services. So, as a traveller on the website of Austrian Airlines in the future can buy a Lufthansa flight with seat reservation and additional baggage.

Also mobile with all the functions

While Lufthansa looks down a lot for sales professionals such as Amazon or Zalando. «We introduce a shopping cart system, to offer passengers a flexible shopping experience, which discusses the trained user guidance by online retailers» as the spokeswoman. Also additional functionalities are built on the booking pages Brussels, Lufthansa, Austrian, Swiss, about a simple processing of lost luggage or compensations. And last but not least, the whole also on the phone to function properly. So, Lufthansa wants to sell not only more, but retain customers among themselves, instead of losing him to booking portals.

The conversion is a major project. Around 130 employees are currently working in the Lufthansa Group. Now it is in the final phase. The first airline Swiss will roll out 2018 the new Web site in the first quarter, followed by Austrian and Brussels. Lufthansa is made by late 2018 the conversion.

See first impressions, the new booking pages could look like in the above picture gallery and find out more details on the functions.

Posted by John at .