Aer Lingus is white and switches the Green

The Irish national airline, is styling. Aer Lingus adopted in a radical departure from the previous appearance.

Was one of those responsible for the project from the outset. "The leaf must remain on the stems," says Aer Lingus‘ marketing Director, Dara McMahon. The national symbol and can't say good-bye to the Irish national airline. Everything else but for the Disposition.

The task of the Teams: The Image of Aer Lingus modernize. The current appearance dates from 1996 and was no longer classified as a time. Over several months, McMahon and their colleagues are working on, therefore, suggestions. Among Other things it tweaked 50 different representations for the trefoil. These were then tested with experimental groups in Ireland, the United States and also in continental Europe, where, among other things, in Berlin.

New color, new font

On Thursday (17. January) was presented to the result in Dublin officially. It is, without doubt, a radical departure from the Existing one. Also Aer Lingus in the paint of their aircraft in the future on a largely white hull, in the Jargon of Euro-white. This is the most noticeable Change.

The tail remains green instead of a dark tone was chosen in the color Petrol. The leaf now comes in a grelleren light green, and is provided with shades. This Green is added to the hull as a strip between the White and Teal again. Also the Font has been changed. Now the lettering is written in the font family Diodrum, the G was, however, edited a little, so that it acts as a letter of the Irish font.

Fits in with the new strategy

The new look aims to position the airline as a "contemporary brand that competes on an international level". So the Executive Board Chairman Sean Doyle wants the office on 1. January began, the new growth strategy of Aer Lingus. The airline will increasingly be the first choice for Connections across the North Atlantic is perceived.

The long-haul fleet by 2023 from 17 to 30 flyer – Airbus A330 and A321 LR – expanded. All the new delivered plane already received the new livery. The other Jets are changed the colours of them by 2021.

You know in the above image gallery for more on the Redesign of Aer Lingus, you will see many photos of the new livery and vote in our poll.

Aer Lingus renews the brand image: Managed or not?

Yes, the come across stylish and modern. No, this is not Aer Lingus, and lots of White.

Result view

Posted by John at .